Don't play to an empty stadium. Your audience is on the move and your website needs to be as well!
There is a lot of noise on the internet. There are so many voices, images, articles, and videos competing for attention. Cut through all of this with relevant, meaningful content.
Can your visitors find what they are looking for? If they can't, they won't likely stay for long or convert from a visitor to a customer.
A big revelation about online advertising seems to be changing the rules of online marketing success.
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